Generative AI

OVERVIEW

Agencies are not early adopters. They are the earliest adopters.

Agency groups are quick to recognize the opportunities presented by new technologies to diversify revenues and to cut costs. The challenge for advertisers is to keep up with the pace of their thinking and to ensure that (as happened with programmatic trading) agency groups do not take control of the related business models.

CREDENTIALS

• ISBA recommended terms relating to use of Generative AI (2024)

Countless projects for advertising sector, sports governing body, technology, events and brands clients over 30 years relating to the commercial impact of new technologies: from Generative AI, blockchain, social media, programmatic trading, broadband and as far back as dial up internet.

Legal and commercial opportunities and threats faced by businesses in relation to Generative AI have largely and analogously been faced in recent years in respect of other new technologies.

SERVICES

Negotiations.

Drafting contracts and commercial schedules.

Assisting in interpreting ISBA’s recommend Gen AI contract terms.

Assisting advertisers in identifying non-transparent practices and business risks.

Providing industry expertise and know-how.